School Marketing, Liaison Public Relations Officer

Job brief

Effectively market the school and its programs to prospective families by telling the schools story through ‘shareable social content’.

• Develop and execute short- and long-term marketing plans, including, but not limited to, digital marketing, public relations, special events, advertising, and other promotional strategies that support
• Establish and foster relationships with national businesses and corporations. 
• Work collaboratively with the Admissions and Development & Alumni Relations staff.
• Lead the school’s community outreach events and collaborate with other departments. 
• Source and analyze customer research, current market conditions, and competitor information.
• Plan, write, edit and seek out diverse content to share across all marketing channels.
• Support the Eagle Shop on each campus with marketing strategies so they maintain their profitability while providing the approved SAS merchandise and branding.
• Communicate with a variety of constituents on both campuses to support school initiatives and events; coordinate volunteer efforts where and when appropriate.
• Educate and confer with Executive staff when directed by the Head of School. 
• Select, hire and oversee all marketing personnel. 
• Other duties as assigned